Currently, 30% of email addresses change every year. The majority of these changes are business related. No one wants to deal with the problems that come with changing personal contact information. Quite often, personal emails are attached to personal bills and subscriptions as well.
When the big change happens and it is time to make a move, is usually away from a smaller email platform into one of the two behemoths – Microsoft Outlook and Google Gmail. These two email providers have become the blue chip operators in what is now an essential part of everyone’s life.
What is so good about Outlook in Gmail? Are there aspects of one that makes it better than the other? We are here to look at the subtle differences between the two so that you can make an informed decision about which is better for you.
The Outlook and Gmail user interfaces couldn’t be more different from each other. Outlook seems more business oriented on the surface, while Gmail’s UI maintains a feel that you might get from last year’s tech startup. In short, Outlook is Baby Boomer; Gmail is Generation Z.
Outlook is all about add on features while Gmail brings a “what you see is what you get” mentality to the forefront. Both services come as part of a larger suite that make a lot of money for their respective companies. If you go Pro with Outlook or Gmail, you will actually be purchasing Microsoft Office 365 or Google G suite. The first requires an annual commitment, and the second is based on a monthly subscription plan.
So the cat out of the bag – Outlook and Gmail are actually loss leaders for the business suites that Microsoft and Google hope to sell to you eventually. Microsoft Office 365 has all of the industry standard programs that we are used to – Word, Excel, PowerPoint and all of the newer injuries that have become business staples such as OneDrive, OneNote and Microsoft Teams.
Believe it or not, Google is actually the challenger brand in this arena. Its Calendar and Hangouts tools are definitely name brands, but other aspects of its business suites such as Keep, Sites, Forms, Drive and Currents have not quite hit mainstream acceptance.
The result is the difference between a set of features that you know and love (Outlook) or a possibly wider and more robust feature set with a learning curve (Google).
If you are actually doing good business, your email is going to be a place of constantly changing activity. This is your mission-critical location, and some of the emails that you receive are essential in making mission-critical decisions. Keeping your emails organized is one of the most important things that you can do for your business. Outlook and Gmail have two entirely different philosophies for this.
Outlook works on a method of organization that predates the Internet. Its traditional system of folders looks and feels like a file cabinet. Anyone who makes use of Gmail can tell you this is definitely not the way that Google organizes things. Gmail uses labels and tags and allows you to customize your experience much more. If you know what you’re doing, you can quickly tier your email system and get to your most important emails more quickly. If not, then your email will probably look like a jumbled mess every time you open it.
With such powerful companies underwriting the programs, it is difficult to look past the influence of the brand. When you use Outlook, you have the advantages of Microsoft behind you. One of the most important features that Microsoft offers is the ability to completely delete unread emails from existence. This is simply not possible with Google, although Gmail offers many other advantages that are difficult to overlook. Gmail offers extended power of Google search and all of the associated features that Alphabet has now monopolized, meaning that you have an extremely powerful suite of tools behind you every time you open your Gmail.
So who wins the battle of emails between Outlook and Gmail? This is actually a question of your business philosophy. If you like more traditional, old-school methods of thinking and organizing yourself, the outlook is probably the brand for you. If you are a New Age thinker who wants a personalized digital experience, then Gmail will probably suit you better. There is no right and wrong; only good and bad for you.
Mike Bowe | Published on August 28, 2019